Unlocking Profitability Potential
The profitability of brands and products is under pressure.
Objective: Increase the bottom line through effective pricing, impactful sales promotions, and an optimal portfolio mix. The interplay of these three levers plays a crucial role. The path to greater profitability: Net Revenue Management as an integrated approach.
Our Services
- Price, Portfolio and Promotion Analysis
- Effective Pricing Strategies
- Portfolio Price Differentiation
- Portfolio Mix Optimization
- Sales Promotion Efficiency
- Profitability: Strategies, Scenarios, and Forecasts
Levers of Pricing, Promotions and Portfolio Mix
The right pricing strategy, an effective portfolio mix, and powerful sales promotions: With our integrated Net Revenue Approach, we identify the crucial levers for increasing revenue and profitability. All relevant data sources are integrated. The optimal interplay of pricing, sales promotions, and product mix is a critical driver of profitability. The result: Clear recommendations for an effective pricing strategy, mix optimization, and higher promotion effectiveness.
Keyword: Pricing
- Pricing Management und Price Elasticity Analysis
- Definition of Potentials
- Analysis und Modeling to increase Profitability
- KPIs & Strategic Pricing Guidelines
Strategy and Implementation
For all recommended measures, we provide solid forecasts. Various scenrios illustrate the impact on revenue and profitability: How do changes in pricing affect the net sales impact of baseline and promotions? What are the effects of different promotion mechanisms on both the top and the bottom line? Which promotion plan strikes the right balance between revenue and profit? Which product mix delivers the best results? Our forecasts provide reliable insights for informed strategic decisions.
![[Translate to English:] Strategie und Umsetzung](/fileadmin/user_upload/net_revenue_management_450x450.png "[Translate to English:] Strategie und Umsetzung")
What Matters
- Integrated Approach
- Professional Tools for Advanced Analytics
- Effective use of all relevant Data Sources & Formats
- Powerful Forecasting Models
- Strategic, specific, and practical Recommendations
- Cross-functional Collaboration
