Sales Promotion <br>Planning
Sales Promotion
Planning

Driving Promotion Performance

Success factor promotion planning: leverage our expertise.

Based on our Advanced Promotion Analytics, we develop tailored recommendations for your promotion strategy. We also create complete promotion plans for your product portfolio. Our focus on key success factors ensures that you fully exploit the potential of your promotional business.

Our Services

  • Complete (Annual) Promotion Plans
  • Key Account Promotional Calendar
  • Planning Scenarios (Impact on Revenue/Profit/ROI)
  • Trade Argumentation (Annual Meetings, Key Account & Field Sales)
  • Effective Monitoring and Reporting
  • IT Tool: Cockpit Promotion Planning

Keys To Planning Success

Effective timing, optimal intervals, and impactful promotion mechanisms - our Promotion Planning fine-tunes all key success factors. Holidays and seasonal peaks are fully leveraged. The net additional impact of promotional items can vary significantly. We identify effective product combinations to maximize benefits and minimze overlap, boosting the overall success of your promotional activities.

Promotion Planning Parameters

  • Promotion Price
  • Promotion Frequency
  • Seasonal Effects
  • Effective Promotion Mechanics
  • Optimal POS Placement
  • Channel-specific Priorities

Strategy and Tactics

Sales promotions impact each other, especially when executed in quick succession or across multiple retailers. We analyze these interactions to assess their net effects on revenue and profitability. By exploring different planning scenarios, we develop and align your promotion plan to meet your strategic objectives and also leverage tactical opportunities.

 

 

Cockpit Promotion Planning

We develop comprehensive promotion plans for your product portfolio and offer an advanced IT solution for your promotion planning. Cockpit Promotion Planning delivers detailed plans and scenarios with exceptional efficiency and accuracy.

read more

 

Learn more

Sales Promotion Efficiency

Precise promotion impact analyses, promotion net-effects, and optimization of all key promotion drivers.

more

Cockpit Promotion Planning

Our IT tool delivers comprehensive, complete promotion plans, annual key account plans, and planning scenarios.

more