
Planning
Driving Promotion Performance
Success factor promotion planning: leverage our expertise.
Based on our Advanced Promotion Analytics, we develop tailored recommendations for your promotion strategy. We also create complete promotion plans for your product portfolio. Our focus on key success factors ensures that you fully exploit the potential of your promotional business.
Our Services
- Complete (Annual) Promotion Plans
- Key Account Promotional Calendar
- Planning Scenarios (Impact on Revenue/Profit/ROI)
- Trade Argumentation (Annual Meetings, Key Account & Field Sales)
- Effective Monitoring and Reporting
- IT Tool: Cockpit Promotion Planning

Keys To Planning Success
Effective timing, optimal intervals, and impactful promotion mechanisms - our Promotion Planning fine-tunes all key success factors. Holidays and seasonal peaks are fully leveraged. The net additional impact of promotional items can vary significantly. We identify effective product combinations to maximize benefits and minimze overlap, boosting the overall success of your promotional activities.
Promotion Planning Parameters
- Promotion Price
- Promotion Frequency
- Seasonal Effects
- Effective Promotion Mechanics
- Optimal POS Placement
- Channel-specific Priorities
Strategy and Tactics
Sales promotions impact each other, especially when executed in quick succession or across multiple retailers. We analyze these interactions to assess their net effects on revenue and profitability. By exploring different planning scenarios, we develop and align your promotion plan to meet your strategic objectives and also leverage tactical opportunities.
Cockpit Promotion Planning
We develop comprehensive promotion plans for your product portfolio and offer an advanced IT solution for your promotion planning. Cockpit Promotion Planning delivers detailed plans and scenarios with exceptional efficiency and accuracy.
![[Translate to English:] Optimales Zusammenspiel [Translate to English:] Optimales Zusammenspiel](/fileadmin/user_upload/sales_promo_planung_450x450.png)