
Boost Your Promotion Impact
Are your sales promotions delivering the desired results?
We answer all your questions about sales promotions and support you every step oft the way – from precise impact measurement and effective strategy to detailed promotion planning. Our specialized Sales Promotion Tools will take your promotional activities to the next level. For sales promotions with maximum impact.
Our Services
- Sales Promotion Advanced Analytics
- Net effect of Sales Promotions (Sales, Revenue, Profitability)
- Promotion Strategy and Guidelines
- All Promotion Mechanisms
- Promotion Planning
- IT Tool: Dashboard CM Analyzer

Unlocking Potential
With our proven impact measurement, we put your sales promotions to the test. We quantify the net effect of your sales promotions on revenue and profitability, taking all relevant influences into account. What is the optimal promotion intensity? Which promotion mechanisms are most effective? Are seasonal opportunities fully leveraged? What is the best timing? We deliver actionable recommendations to boost your promotion performance.
Promotion Net Effect - Adjusted Factors
- Pricing: Sales Impact, Price Elasticities
- Competitor Activities
- Retailer Initiatives
- Key Account and Consumer Promotions Interdependencies
- Seasonal and Calendar effects
- Weather Impact
- Regional Variables
- Media Support
- Product Lifecycles
- Shopper and Category Dynamics
Key Promotion Drivers
What do key success factors like promotional pricing, promotion mechanisms, flyer insertions, secondary placements and timing contribute to your promotional sales? What works and what doesn’t work? We assess the net constribution of each promotional lever and uncover potential opportunities. We also provide actionable strategies to enhance and sustain the effectiveness of your sales promotions.
From Strategy to Implementation
We develop a tailored Promotion Strategy with defined priorities for each sales channel and individual retailer recommendations.
Our detailed promotion planning turns this strategy into action, offering you clear recommendations and complete Promotion Plans for your product portfolio.
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Specially developed Sales Promotion Tools help you continuously and effectively analyze, optimize, and manage your promotional business.
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