UTILISING OFF-THE-SHELF-PURCHASE BUSINESS AS A SUCCESS FACTOR
Shelf space is a scarce and precious resource. And effective category management is a
central success factor for successful off-the-shelf-purchase business. To define the right
measures and to control these efficiently represent the biggest challenge in this
context.
The CATEGORY MANAGEMENT COCKPIT provides you with support for fully exploiting the
performance potential of your product groups. This proven tool here links data from the most
varied of sources and determines the effects on sales and profitability of all planned
measures.
All relevant external determinants (e.g. promotion intensity, advertising measures, as well
as seasonal and weather effects) are adjusted in the course of this analysis. In this way,
the CATEGORY MANAGEMENT COCKPIT provides you with the net effects of individual category
management measures for the entire product category. This allows you to assess the impact of
shelf conversions, as well as placement and range optimisations efficiently and precisely -
so you can opt for exactly the right measures.
CATEGORY MANAGEMENT COCKPIT – AT A GLANCE
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Efficient and effective category management at the PoS |
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Effect on sales and profitability |
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Shelf conversions, placement optimisations, product range control |
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Adjustment of all external determinants |
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Net effects for the category |